FFT Social
about

cuisine for the curious mind.

Food for Thought Social is a structured conversation app. food for thought is the launch cuisine — open-ended theses, takes, votes. slow down, plate the topic, and let everyone weigh in with reasons, not volume.

what is it like?

imagine if reddit, a debate club, and a pros-and-cons decision tool had a smarter, calmer child.

the problem

most feedsFFT Social
endless commentsone question, plated
hot takestakes with pros and cons attached
people talking past each otherconditions that name what would change the answer
no clear path through a topicyour stance forms as you go

the platform

FFT Social is the brand (formal name: Food for Thought Social). food for thought is the launch cuisine on the platform. future cuisines live on the same shell:

one identity across all of them. separate-by-design data. nobody gets to spam your reviews tab from the contracts table.

vocabulary

the food words map onto a real schema. authoritative source: docs/02-taxonomy.md.

cuisine (L0)
a section of the restaurant — geopolitics, economics, climate, tech & ai, culture. one cuisine can hold many menus.
menu (L1)
one question being discussed. the thesis-level container. "how should the us respond to the iran conflict?" is a menu.
dish (L2)
a votable take on the menu. agree, depends, or disagree — dish by dish.
ingredient (L3+)
an argument for a dish. the pro.
gristle (L3−)
an argument against a dish. the con. you can pick it out without tossing the plate.
seasoning (Lq)
a caveat or condition that flips your answer ("only if allies are aligned").
recipe (Ls)
a citation or source. how this dish was made.
note (Lc)
a free-form comment. the restaurant-review reaction.
staple
a truth-status flag — promotes verified facts above opinion.
course
a multi-menu series by one author. an essay, broken into voteable parts.
plate
a saved set of menus (bookmarks, in FFT Social language).
food for thought
your personalized feed.
a social
(future) an invite-only group chat — the after-dinner version.

get in touch

twitter: @fftsocial
email: hello@fftsocial.com

meet the mascot

the owl, three ways.

we picked an owl because owls listen first. the brand system is built around three poses and four icon directions.

owl, front view owl, three-quarter view owl, alt pose

app icon explorations

icon study 1 icon study 2 icon study 3 icon study 4